Baron Voncoq was born in '69—legend has it, with a lager in one hand and a poor life plan in the other. A man of mystery, mischief, and missteps, he wandered from beer hall to dive bar, sampling the world’s finest lagers with few clues on how to make his own. His failures were many, his hangovers heroic. But when desperation finally outweighed delusion, the Baron struck gold—not just a recipe, but an attitude.